Your excellent PPC campaign has reached the lunch break
At half past twelve, the campaign has excellent availability. The person doing the work has a sandwich, a parked van and five minutes in which nobody needs a quotation.
Independent thought. In print.
The Practical Advertiser
Occasional notes on paid media that is easy to explain.
Words by Joel King
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No, the van cannot teleport across the county
A service area is a working arrangement involving roads, time and actual people. It deserves more attention than a circle drawn because it looks tidy.
Great news: the phone rang. Bad news: nobody was there.
If an advertisement invites a call, answering it is part of the offer. The little phone icon cannot run the reception desk by itself.
Request a quote, then enter the mysterious waiting room
A quote button starts an arrangement. Tell the person whether the next step is a call, a visit, a price or simply somebody reading their request.
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